5 Best Books on Influence and Persuasion

 If you want to increase your influence and persuasion powers, these five books will have you covered. From classics like Dale Carnegie’s “How to Win Friends and Influence People” to recent titles like Robert Cialdini’s “Influence: The psychology of persuasion”, there’s something here for everyone. So whether you’re trying to influence others in your personal or professional career, pick up one of these books and become a master persuader today!

The Art of War by Sun Tzu

art of war

Sun Tzu’s historical treatise on the art of war, The Art of War, is essential for anyone interested in military strategy. Initially written in ancient China, Sun Tzu’s classic has become a core text in boardrooms and armies. In its thirteen chapters, Sun Tzu covers a wide range of topics, from the use of spies to marching an army across hostile territory. He explains that victory is always achieved through careful planning, ingenuity, and skill—not merely brute physical force. At over two thousand years old, Sun Tzu’s sage advice remains as relevant today as it was in his time. Truly timeless wisdom!

The 48 Laws of Power by Robert Greene


The 48 Laws of Power by acclaimed author Robert Greene has been a must-read for everyone, from CEOs to entrepreneurs, since its publication in 1998. It provides keen insight into the often overlooked nuances of human behaviour and the intricate power dynamics that come with it. Moreover, each law gives readers an invaluable perspective on being far more strategic in personal and professional pursuits. So whether you want to go up the corporate ladder or deftly navigate interpersonal networks, this book is your indispensable guide. So if you’re looking to gain mastery in playing – and winning – the proverbial Game of Life, then you’ll want The 48 Laws of Power as part of your playbook.

Influence: The Psychology of Persuasion by Robert Cialdini


Robert Cialdini’s “Influence: The Psychology of Persuasion” is an essential read for anyone who wants to sharpen their strategic toolkit and better understand the art of persuasion. This classic book delves into how powerful psychological forces shape public opinion and make specific marketing tactics more persuasive than others. Cialdini’s utilization of real-life examples provides practical insights to make his lessons about sales, politics, and human nature come alive for readers. “Influence” offers a comprehensive understanding of salesmanship and an arsenal of techniques applicable to virtually any business context – whether it be convincing people to switch products or a client to commit to your vision. So if you want to influence others in a way that aligns both with factual evidence and the ethical boundaries we should always strive towards, then set sometime aside soon and pick up a copy today!

How to Win Friends and Influence People by Dale Carnegie

win friends and influence people

What if you could learn to speak in a way that would change your life? Dale Carnegie’s bestselling book, How to Win Friends and Influence People, offers individuals the opportunity to master these communication skills. Here you can find valuable advice regarding effective speaking and engaging conversation topics. Whether socially or professionally, with this book, you have the potential to make a lasting impression on everyone you meet. This guide is overflowing with valuable tips for successful communication and inspiring stories from those who put such knowledge into practice. Read it once or many times — either way, your confidence in interacting with others will undoubtedly skyrocket!

Yes! 50 Secrets from the Science of Persuasion

by Noah J. Goldstein, Steve Martin, and Robert B. Cialdini


Are you looking to enhance your persuasion prowess? Then look no further than Yes! 50 Secrets from the Science of Persuasion, the ultimate guide to influence in any scenario. Written by three of the world’s leading experts in the field, this book provides a comprehensive overview of the psychology of persuasion and offers actionable tips to help you get your point across. Find out how to frame compelling arguments, create winning relationships and utilize nonverbal communication tactics that are sure to impress. Shedding light on the science behind influence and ascent, this book is a must-have for those looking to become masters of their craft. So go ahead – pick up your copy and get ready to take the world by storm!

If you want to learn how to be a master manipulator, these books are for you! Just kidding. Sort of. While it’s crucial to understand persuasion and human behaviour, always use your knowledge for good (and not evil). So pick up one of these books and start honing your skills today. Who knows – maybe you’ll be the master “manipulator” after all! Good luck!

Until next time,

Lucie xx

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